Brand Manager

JOB SUMMARY:

Develop a brand strategy to position the Company as the business partner of choice by developing and implementing a brand strategy to meet business objectives.  Coordinate all marketing activities and initiatives of the organization. 

RESPONSIBILITIES: (not limited to)

• Manage to build and maintain the Company’s brand equity, reputation, and business portfolio.
• Conduct market research to identify how the company brand is currently positioned in the market,and continually seek ways to improve brand visibility.
• Design and develop a company brand strategy by co-ordinating, and guiding marketing activities, and branded areas i.e. advertising, printed campaigns, branding, etc.
• Communicate the company brand internally / externally, by liaising between departments, management, and marketing agencies.
• Develop, implement and manage integrated, innovative direct marketing campaigns together with marketing agencies
• Stay up to date with external trends and keep the Company brand up to date.
• Manage and maintain the Company’s branded merchandise and corporate clothing.
• Manage all Company and marketing functions (i.e. newsletters), and social interactions with the public.
• Event coordination & management of events, oversee plans, budgets and liaison with suppliers
• Monitor social media
• Pursue relevant strategic alliances and sponsorship opportunities
• Web and intranet management together with marketing agencies
• Manage and control the marketing budget, strategic recommendation to the Manager
• Prepare the monthly marketing report
• Approve invoices / creditors to be paid through the clients system
• Oversee and generate briefs to agencies
• Approve and consult in creative work
• Attend to marketing queries / complaints
• Manage the quality of customer data (i.e email addresses) to ensure that data is up to date and relevant
• Custodian of all Company brands and develop / update new brands as the company grow
• Manage and drive all digital marketing efforts together with marketing agencies
• Support sales and lead generating efforts

REQUIREMENTS:

• Marketing / Communication Management (Degree or Diploma is essential?
• At least 3 – 5 years in this relevant field
• Exposure to the transport industry will be an advantage
• Understand business systems, practices, and processes
• Computer literate – MS Office (Excel is essential)
• Highly motivated with strong communication skills on all levels
• Presentation and Interpersonal skills required
• Must be creative with designing and editing skills
• Be analytical with strong attention to detail