Sales Manager: Informal Market- KZN

South Africa, Kwazulu Natal
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Market Related
Area: South Africa, Kwazulu Natal
Sector: Sales
Posted: 11 July 2024

Job Details


Edward Snell & Co. are seeking a highly motivated, customer-focused Sales Manager to join our dynamic sales team in the KZN Region.



  • Manage brand performance by channel and outlet
  • Ensure that volume is a key driver of all activities
  • Identify availability and volume opportunities
  • Achieve availability, volume and regional market share targets
  • Management and development of the Informal Market team
  • Ensure the Informal Market team are living our core values, and that they are aware of the company’s strategic priorities and how they are contributing to achieving them
  • Ensure correct implementation of national promotions
  • Design and implement innovative regional promotions
  • Ensure adherence to ES&Co promotional standards
  • Manage return on investment of promotions
  • Ensure that all discounts offered fall within the parameters of the quality discount and strategic schedule
  • Communicate all credit risks and irregularities in trade to the regional General Manager
  • 100% market penetration as per regional KPIs
  • Compile weekly and monthly reports
  • Ensure effective interaction with the telesales team



  • Matric
  • Bachelor of Commerce Degree in Sales and Marketing/ Business or equivalent is advantageous
  • At least six years in an FMCG sales role (liquor spirits an advantage)
  • At least two years in a Sales Management role
  • Must have a soundtrack record within the sales industry


  • Demonstrated ability to professionally develop, coach and motivate teams
  • Focused goal driven individual
  • Must have excellent communication skills
  • Problem solving skills
  • Exceptional negotiation skills
  • Ability to build positive working relationships
  • Must be assertive
  • Must have a good track record in sales
  • Must be proficient in Microsoft Office
  • Relevant experience in the informal market environment
  • Strong administrative skills
  • Must be self-motivated and results driven