Job Title

Digital Marketing Manager

Western Cape
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Market Related
Sector: Financial Services
Posted: 11 January 2024

Job Details

The Digital Marketing Manager is an integral part of the marketing team within Sanlam Investments. The incumbent should be a seasoned digital marketer with a proven understanding of all online marketing outputs including Social Media, PPC, SEO, CMS, CRM, Email Marketing etc. With agency background ideally, the incumbent should illustrate a meticulous attention to detail, be familiar with traffic management, and be confident enough to deal with multiple internal and external stakeholders independently. This role will report directly to the Head of Digital.

Duties:

• Liaising with business owners regarding their initiatives and account managing the design and communications of digital assets to execute on their brief
• Upload content via CMS to web portals
• Management of Intranet Sharepoint web portal
• Conceptualization & execution of HTML email marketing communications – Internal + External
• Brief in campaigns to agencies and manage deadlines & quality of output
• Assist in producing & scheduling social media content for the various Sanlam Investments digital properties in order to drive engagement and affinity for the SI brand
• Re-purpose existing and leverage print content for the digital properties, where appropriate to support the overall content strategy
• Maintenance of content on websites and social media channels
• Brief design team on image sourcing and editing for articles and email communications where necessary
• Time & project management logging via online Workfront system
• Ensuring all content is maintained to a high quality standard and kept updated
• Provide Adhoc assistance to Head of Digital insofar as executing on business & digital strategy for the various business units
• Understanding of social media and it’s context in broader marketing efforts

Technical Competencies:

• Background in digital marketing, advertising, marketing, communications, mass media is preferred; with at least 5 – 7 years; solid experience in a digital/ social media/ marketing environment in a similar role;
• Knowledge of bulk email tools (Everlytic, Graphic Mail, MDM, Pardot etc)
• Knowledge of CMS tools would be advantageous
• Knowledge of HTML design would be advantageous
• Ability to interpret analytics and compile digital marketing reports
• A strong understanding of content management and marketing.
• Agency experience would be advantageous
• Proficiency in Microsoft Office
• Excellent written and verbal communication skills
• Resilience
• Questioning and listening skills
• Financial services background advantageous

Behavioral Competencies:

• Analytical and attention to detail
• Mature, self-motivated, efficient, reliable, focused and fast-working,
• Able to work under pressure and to strict deadlines,
• Good time management and the ability to multi-task effectively,
• Able to manage client expectations, and ensure effective and timeous execution of deliverables,
• The ability to work independently and as part of a team.