Job Title

Social Media Content Creator

South Africa, Western Cape
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Market Related
Area: South Africa, Western Cape
Sector: Beauty and Health
Posted: 20 June 2024

Job Details

A dynamic, vibrant and growing cosmetics business is looking for a Social Media Content Creator to play a vital role in the marketing team, working closely with the Marketing Manager to curate and create engaging content for all our social media platforms. This individual will be responsible for producing captivating product photography, image posts, short videos, and reels for platforms like Instagram and TikTok. Additionally, they may be required to assist with graphic design and the creation of infographics to enhance the company’s social media presence. The ideal candidate will demonstrate creativity, strategic planning skills, and a passion for the beauty industry. They should be able to manage social media campaigns, provide monthly feedback and stats, and collaborate with the Marketing Manager on various design projects. 

Location: Bellville, Cape Town

RESPONSIBILITIES & DUTIES:  

  • Produce high-quality product photography and image posts for social media platforms, complementing the work of professional photographers for main product photography 
  • Capture day-to-day lifestyle photography for social media, ensuring engaging and visually appealing content that resonates with the company’s audience 
  • Create engaging short videos and reels tailored to Instagram and TikTok audiences 
  • Design graphics and infographics to complement social media posts and campaigns 
  • Plan and schedule social media content several months in advance, ensuring consistency and alignment with marketing objectives 
  • Manage social media campaigns from conception to execution, including monitoring performance and optimizing strategies for maximum impact 
  • Assist the Marketing Manager with various design projects as needed, including but not limited to branding materials, promotional content, and product packaging 
  • Provide monthly feedback and statistics on social media performance, identifying areas for improvement and opportunities for growth 
  • Stay informed about current social media trends and best practices, as well as new developments in the beauty industry 
  • Maintain a portfolio showcasing previous or existing work, demonstrating proficiency and creativity in social media content creation 

REQUIREMENTS: 

  • Minimum of 3-5 years of experience in social media content creation or digital marketing 
  • Proficiency in photography, videography, and graphic design software (e.g., Adobe Creative Suite, Canva) 
  • Strong understanding of social media platforms, algorithms, and trends, particularly Instagram, Facebook and TikTok 
  • Excellent written and verbal communication skills 

 

Skills & Competencies: 

  • Highly organized with the ability to plan and execute multiple projects simultaneously 
  • Creative thinker with a keen eye for detail and aesthetics 
  • Passion for the beauty industry and willingness to stay updated on industry trends and innovations 
  • Self-motivated and able to work independently, as well as collaboratively within a team environment