Trade Marketing Manager

South Africa, Western Cape
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Market Related
Area: South Africa, Western Cape
Sector: Marketing
Posted: 7 May 2024

Job Details

QUALIFICATION

  • Relevant 3 year B Degree.

 

EXPERIENCE

  • Minimum 5 years Trade Marketing / Route to Consumer (RTC) experience.
  • Experience within an FMCG Sales environment would be advantageous.
  • Proven track record of delivery of Trade Marketing Materials through global (Principals) and cross functional teams.

 

SKILLS AND ATTRIBUTES

  • Advanced Microsoft Office skills. Advanced Excel is essential.
  • Strong communication and interpersonal skills.
  • Ability to positively influence both internal and external stakeholders.
  • Strong negotiation skills.
  • Strong analytical, numerical and reporting skills.
  • Excellent time management skills and ability to multi-task and prioritise work.
  • Displays the Snell leadership behaviours (Be resilient, Take ownership, Communicate effectively, Lead change, Solve problems and Drive Results).

 

KEY RESPONSIBILITIES

  • Partner with marketing and commercial teams to effectively develop, deploy and embed Route To Consumer standards.
  • Develop appropriate action plans and provides functional support as required to optimise sales team efficiency and effectiveness to increase the scale of the brand portfolio footprint.
  • Develop portfolio Minimum Execution Standards guidelines to improve effectiveness at driving conversion.
  • Continuously analyse channel data across multiple sources to manage and deliver Route To Consumer tracker. Shares insights to unlock opportunities to further enhance our brand portfolio availability and visibility.
  • Development and management of customer and consumer campaigns, activities and Point of Sale Material in support of marketing initiatives across the portfolio.
  • Drive marketing and commercial integration across the portfolio by actively participating in the activity planning process and meeting routines.
  • Manage the outlet identification process with the Regional Sales & Divisional Managers to deliver final outlet identification.
  • Advise Point of Sale Material (POSM) requirements by account and quantity.
  • Prepare detailed execution guidelines for all campaign activities.
  • Track and measure national trade implementation to ensure excellence in execution during and after each campaign.
  • Monitor competitor activity and provide insights during the development phase of trade activity grids.
  • Constant communication and efficient feedback with internal and external stakeholders (Principals, Sales Teams and Suppliers).
  • Build effective working relationships with cross-functional teams and Principals.