YouTube Growth & Lead Generation Manager
Role overview
We are looking for a YouTube-first Growth & Lead Generation Manager to help turn our content audience into a predictable source of booked sales calls.
We already have a strong platform to build from: our YouTube channel has 150,000 subscribers and has generated 5m+ views in 2026 across long-form and short-form content. We are currently generating around 200 to 300 booked sales calls per month, and the goal is to scale this to 500+ booked sales calls per month.
This is not a general social media role. We need someone who has already built and scaled a content-led acquisition funnel before. The right person will know how to capture viewer intent, convert anonymous viewers into leads, nurture them through automation, and drive more qualified calls into the sales team.
The role will sit between content, marketing automation, data and sales.
About Us
We are a UK accountancy firm supporting small businesses, sole traders, contractors, freelancers and SMEs with accountancy, tax and business support.
Our audience is mainly UK small businesses who are looking for help with accountancy, tax efficiency, compliance, bookkeeping, payroll or general financial clarity.
The main objective
The core objective of this role is simple:
Turn more of our YouTube and social media audience into qualified booked sales calls.
Current baseline:
- 150,000 YouTube subscribers
- 5m+ YouTube views in 2026
- 200 to 300 booked sales calls per month currently
- Target: 500+ booked sales calls per month
This person needs to understand how to build the journey from:
Viewer → subscriber/follower → captured lead → nurtured prospect → booked call → sales-qualified opportunity
Key responsibilities
YouTube funnel growth
- Build and manage the conversion strategy from YouTube viewers into booked sales calls.
- Review existing long-form and short-form content to identify where calls to action, lead magnets, forms, links and booking journeys can be improved.
- Create clear viewer journeys from videos into landing pages, guides, webinars, calculators, checklists, quizzes or other lead capture assets.
- Work with the content team to ensure videos are not just getting views, but generating commercial outcomes.
- Improve CTAs across video descriptions, pinned comments, end screens, shorts, community posts and channel pages.
- Analyse which video topics, formats and audience segments generate the best leads and booked calls.
Lead capture and marketing automation
- Build or improve the system for capturing viewer data.
- Design nurture journeys that move prospects from casual viewer to booked call.
- Create email, SMS or CRM workflows for different types of prospects.
- Segment leads based on interests, pain points, business type, urgency and engagement.
- Set up automation flows between landing pages, CRM, booking tools, email platforms and reporting dashboards.
- Ensure lead handover to sales is clean, fast and trackable.
Data, attribution and reporting
- Track the full journey from content view to booked call.
- Build dashboards showing source, campaign, content, landing page and conversion performance.
- Improve attribution so the business can see which content is creating leads and revenue.
- Monitor conversion rates at each stage of the funnel.
- Test and improve landing pages, forms, lead magnets, CTAs and nurture sequences.
- Report clearly on what is working, what is not, and where growth is coming from.
Cross-platform content conversion
- Help extend successful YouTube content across other platforms, including:
- Instagram
- LinkedIn
- TikTok
- Facebook, if relevant
- Repurpose high-performing YouTube content into platform-specific lead generation campaigns.
- Build audience journeys from social content into email lists, lead magnets, retargeting audiences and booked calls.
- Identify which platforms are worth scaling based on commercial performance, not vanity metrics.
Sales alignment
- Work closely with the sales team to understand lead quality.
- Improve the quality of booked calls, not just the volume.
- Create feedback loops between sales and marketing.
- Use sales objections, common questions and customer pain points to inform content and nurture campaigns.
- Ensure leads are followed up quickly and properly once they enter the CRM.
What we are looking for
We are looking for someone who has been there and done it.
The right candidate will have practical experience taking a content audience, especially a YouTube audience, and turning it into a measurable lead generation engine.
They should be able to show examples of:
- Scaling booked calls or demos from YouTube or content-led marketing.
- Building lead capture funnels from video or social content.
- Creating nurture sequences that convert leads into appointments.
- Using data and attribution to improve funnel performance.
- Working closely with a sales team.
- Growing commercial results, not just followers, views or engagement.
Required experience
The ideal candidate will have:
- Proven experience in YouTube-led lead generation.
- Experience building funnels from content into booked calls, demos or consultations.
- Strong understanding of marketing automation.
- Experience with CRM systems, landing pages, email marketing and booking journeys.
- Good knowledge of YouTube analytics and social media analytics.
- Ability to track and report on funnel performance.
- Experience working with sales teams and improving lead quality.
- Strong commercial mindset.
- Comfortable testing, measuring and improving campaigns.
- Experience in B2B, professional services, accountancy, finance, SaaS, coaching, education or high-trust service businesses would be useful.
Useful tool experience
The exact tools are less important than the candidate’s ability to build and manage the system, but useful experience would include:
- YouTube Studio
- GA4
- Google Tag Manager
- Looker Studio
- HubSpot, Close, Salesforce or similar CRM
- Make.com or Zapier
- Email marketing platforms
- Landing page builders
- Calendly or other booking tools
- Meta, Google or YouTube Ads platforms
- UTM tracking, pixels and conversion tracking