Strategic Sales Executive in Cape Town, WC | Job Crystal

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Strategic Sales Executive

Cape Town, WC
Salary:Market Related
Sector: Medical / Health Services
Posted: Monday, 7 September 2026





Job Details

The role of the Strategic Sales Executive is to support the The Company sales functions in the Western Cape (Cape Town North, Cape Winelands, West Coast) and Northern Cape regions, liaise with product managers to provide application and technical support to customers as required and assist in developing productive customer relationships with the Western Cape customer base.

The purpose of this role is to represent The Company and its agencies to customers while providing sales support. In a role as a Strategic Sales Executive, you will be responsible for driving sales of the The Company portfolio in the Western Cape and Northern Cape region, by assisting with the day-to-day admin and sales activities of the team, contacting customers for additional information, finding new customers, implementing sales and marketing plans, customer visits. 

As an integral member of the The Company team you will use your knowledge and research abilities to focus on acquiring new customers while retaining and growing the existing install base of customers. The role will require a highly driven, competent salesperson who is service-oriented to drive and grow the business.

The position is based in Cape Town.

Own reliable transport & valid Driver's License is a must.

Reporting to the National Sales Manager.

QUALIFICATION, EXPERIENCE

    • Matric and a tertiary qualification in chemistry or closely applied natural sciences.
    • At least 3 years’ experience in laboratory instrumentation sales.
    • Being self-motivated and the ability to work independently are mandatory
    • Sales experience and a proven track record in the sales of laboratory instrumentation is mandatory
    • Experience in a similar sales role would be an advantage
    • Excellent communication skills
    • Empathy with customer laboratory personnel including technicians, professional staff and managers, i.e. the ability to deal with customers on all levels
    • Negotiating skills and persuasiveness
    • Presentation skills
    • Time Management Skills
    • Generally positive and outgoing personality
    • Knowledge and experience in sales and conducting business would be an advantage

RESPONSIBILITIES

SALES:

  • Responsible for growth of business in the Western Cape (Cape Town North, Cape Winelands, West Coast) and Northern Cape regions, performing sales and logistics/admin associated functions within the team
  • Finding new customers/accounts
  • Maintaining and building relationships with existing customers to make sure they are retained
  • Effectively prospect to find new opportunities in existing and new accounts
  • Collecting and collating customer information and keeping customer records current
  • Keeping customers updated on application details of product offerings
  • Recommendation of appropriate products based on customers’ needs (with support from Product Managers)
  • Implementing marketing strategies as well as coordinating targeted customer visits with product managers
  • Gain intricate knowledge of the market, including competitor activities and customer buying patterns, projects and funding
  • Establish decision-making protocols, processes and role players within client companies.

APPLICATION SUPPORT

  • Aid in understanding the appropriate products based on customer needs
  • Ongoing up-skilling and training on products and technologies
  • Deliver basic technical expertise for solution implementation to the customer base (with support from Product Managers and Application Specialists)

CUSTOMER RELATIONSHIP MANAGEMENT

  • Account management, calling on customers where applications and sales support is required
  • High level of customer engagement with regular visits and feedback to customers
  • Appropriately log all customer interactions by way of reports or CRM functionality
  • Supporting sales team with relevant updates in CRM’s
  • Utilise knowledge and experience to improve the operations, efficiency and proficiency of all company aspects including customer service, sales, leads, quotes, marketing, and quality control

ADMINISTRATION AND REPORTING

  • Ensuring that the CRM is up to date
  • Regular pipeline feedback to Sales Manager
  • Appropriately log all customer interactions either by way of reports or CRM functionality
  • Maintain and process relevant paperwork and documentation, including customer database, records of customer complaints on products, and any quality management system requirements
  • Manage accurate expenses and expense claims
  • Provide necessary information to feed into key performance indicators

 TEAMWORK AND SELF-MANAGEMENT

  • Work together with each member of the team to ensure that all tasks are always handled professionally within the specified company objective criteria
  • Be proactive and plan daily to ensure all work is done and completed correctly
  • Develop and institute appropriate processes that streamline and improve the performance of your division and the company
  • Support the business with any product or customer knowledge and assistance
This Job is no longer receiving applications.
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