Senior Commercial Representative

Purpose of the role: Maintenance and expansion of existing clients, and generation of new business opportunities by identifying, contacting, and qualifying potential customers, in order to expand market share and grow revenue.

Requirements: Sales / Commercial related diploma or relevant higher certificate 5 – 10 years’ sales / commercial experience

 

 

Duties

• New Business Acquisition & Reactivation

– Source, research, and pursue new business to grow market share (including cold calling and external marketing).

– Recommend and target new customers in line with strategy.

– Re engage and win back lost business.

– Seamlessly onboard new customers.

 

• Account Management & Customer Success

– Maintain strong customer relationships with regular in person engagement.

– Ensure client expectations are met on site/in the field.

– Drive account growth via upsell and cross sell of products and solutions.

 

• Lead Generation & Systems Ownership

– Manage lead generation and ensure adoption of the lead gen system across the commercial team.

– Maintain accurate CRM/ERP reporting on sales pipeline and leads.

– Measure and report on sales system and funnel performance.

 

• Sales Operations & Performance Management

– Maintain consistent activity levels (calls, emails, sequences).

– Drive sales administration processes and manage weekly sales reporting.

– Implement and manage annual sales quotas by region and product.

 

• Market Intelligence & Competitive Analysis

– Define ICPs and understand customer pain points and needs.

– Monitor competitors’ offerings, pricing, and strategies.

– Analyze market trends (e.g., technology, consumer preferences) and maintain market/client intelligence to anticipate needs.

 

• Product Development, R&D & Product Performance

– Translate customer needs into product requirements and implement new solutions.

– Drive product performance in market.

– Oversee and optimize R&D budget and spend.

 

• Brand Presence & Professional Development

– Participate in trade shows and industry events.

– Maintain professional and technical knowledge (workshops, publications).