Content Creator & Social Media Coordinator

ABOUT US:

We are a people-first beauty company on a mission to give everyone a voice through skincare. We create physical, digital, and offline experiences inspired by our community that foster connection, inspire a sense of belonging, and invite people to participate with us. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.
We are a high-end skincare and lifestyle brand that caters to consumers’ need for non-toxic and luxury-based products. The brand has a loyal customer base and is planning for rapid global expansion over the next three to five years, through a robust omnichannel go to market strategy, both locally & abroad.
We’re looking for a hands-on Content Creator & Social Media Coordinator to support our Marketing team across organic social, paid media creative, and community engagement.
This is an execution-focused role for someone early in their career who loves creating content, understands social platforms instinctively, and wants to grow within a premium beauty brand. You’ll support day-to-day content creation, publishing, and performance tracking, working closely with the broader marketing and creative teams.

Focus: Organic & Paid | Visual Content | Community & Growth
Key Responsibilities

Social Media Execution
• Support the execution of platform-specific content across Instagram, TikTok, Facebook, LinkedIn, and WhatsApp.
• Assist in managing the social content calendar, ensuring content is published accurately and on time.
• Schedule and post content using Meta and native platform tools.
• Monitor engagement, comments, and DMs, escalating where needed.
• Lead and/or support UGC and dark post content to boost reach and paid performance.
• Pull basic insights and performance metrics to support reporting and optimisation.

Content Creation & Visual Storytelling
• Create and edit native social content, with a strong focus on short-form video (Reels, TikToks, Stories).
• Support the creation of static and video assets for both organic and paid social.
• Capture behind-the-scenes and real-time content at shoots, events, and activations.
• Adapt campaign and brand assets into platform-relevant formats.
• Ensure all content aligns with our company’s tone, values, and luxury aesthetic.
• Apply basic UX/UI principles, graphic design skills, and visual storytelling to social content.
• Use Figma, Canva, and/or Adobe Creative Suite to design and edit social-first assets.

Community, Influencer Support & Product Support
• Assist with influencer seeding and collaborations, including content tracking and reposting.
• Support social competitions, giveaways, and community activations.
• Engage with the community by responding to comments and messages in line with brand guidelines.
• Help amplify PR moments and influencer content across social channels.
• Support user trials and product testing, including:
o Coordinating product distribution to trial participants
o Collecting feedback, testimonials, and UGC
o Organising results into summaries for marketing and product teams
• Assist with product and trend research, including competitor scanning, ingredient storytelling, and insight gathering to support campaigns and launches.

Learning, Performance & Growth
• Track post-level performance and engagement trends.
• Learn how organic content supports paid media, conversion, and revenue growth.
• Test content formats and platform trends under guidance from the team.
• Contribute creative ideas, social insights, and consumer learnings to campaign planning.

Essential Requirements

1–2 years’ hands-on experience in content creation, social media, or digital marketing (internships and freelance included).
• A creative and detail-oriented digital designer with a strong foundation in graphic design, basic UX/UI principles, and visual storytelling.
• Proficient in Figma, Canva, and/or Adobe Creative Suite.
• Comfortable filming and editing short-form content on mobile.
• A hands-on executor who enjoys creating rather than delegating.
• Strong visual eye and attention to detail.
• Organised, reliable, and eager to learn.
• Interest in beauty, skincare, or lifestyle brands is a plus.

Ideal Candidate
• A strong entry-level growth role within a premium beauty brand
• Exposure to organic social, paid media, influencer marketing, and eCommerce
• Hands-on experience across content, community, and performance
• Opportunity to develop creative and digital skills in a fast-paced environment
• A creative storyteller with strong video editing skills (Reels, TikTok, CapCut, Adobe apps).

BENEFITS
1. Shape a Global Skincare Brand: Drive the social media and community strategy for the company, a high-end South African skincare brand, directly shaping its global expansion and market presence through innovative campaigns and engagement.
2. Career Growth Opportunities: Expand your expertise in social media strategy, WhatsApp marketing, content creation, and analytics, with opportunities to collaborate cross-functionally with brand, e-commerce, and creative teams, paving the way for leadership roles.
3. Leave Your Creative Mark: Design and execute platform-specific campaigns, community initiatives, and WhatsApp strategies that define the company’s voice and identity, with the autonomy to innovate and create lasting impact.