Direct Media Campaign Specialist

Our Direct Marketing Team is looking for an experienced Direct Media Campaign Specialist who has experience with email marketing best practices, and a deep understanding of other complimenting channels like SMS, Whatsapp and Push Notification. We require a candidate with the technical competence and professional rigor to manage execution workflows and maintain data quality, as well as adhering to Marketing Data Governance and Compliance Framework. Our ideal candidate must be self-motivated, positive, and passionate about performance, a resilient individual who can think laterally and who has strong analytical abilities.

INHERENT REQUIREMENTS (Skills & Knowledge)
● Bachelor’s degree/diploma in Marketing, Communication or a related field.
● 2 – 3 years of experience in campaign coordination, direct marketing or digital marketing is essential, specifically with Email marketing

● Proficiency in campaign management platforms, CRM systems, and reporting tools.
● Understanding of campaign workflows, email marketing and campaign management (ad hoc and automated).
● Good understanding of data segmentation and campaign reporting metrics (e.g., open rate, CTR, ROI).
● Working knowledge and understanding of POPIA and other compliance regulations.
● Knowledge of Customer Relationship Management (CRM) Systems (eg. Salesforce Marketing Cloud, Klaviyo, Sendgrid or mailchimp).

● Proficiency in the latest G Suite packages and Advanced Excel in Microsoft packages
● Good presentation and communication skills
● Strong logical thinking and analytical ability with excellent numerical skills
● Attention to detail.
● Has a high energy level and is performance-driven and deadline-oriented.
● Excellent planning, organising and time management skills.
● Ability to work independently, as well as be a team player.

KEY DUTIES AND RESPONSIBILITIES
● Execute campaigns according to schedule, ensuring correct data counts, assets, and deadlines.
● Proof and test campaigns (SMS/email) before full deployment.
● Maintain and update campaign tracking lists and workflows to avoid bottlenecks.
● Ensure briefs, assets, and naming conventions are accurate and standardised.
● Generate and report on campaign performance (open rates, CTRs, conversions, ROI).
● Liaise with internal teams to resolve workflow or data discrepancies.
● Ensure all campaigns comply with POPIA and other legal requirements.
● Manage monthly invoicing and expense processes
● Support campaign optimisation by considering data-driven recommendations.

Reporting to : Customer Insights Manager within the Direct Marketing Department