Key Account Manager: Wholesale Channel (National)

South Africa, Western Cape
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Market Related
Area: South Africa, Western Cape
Sector: Retail Trade
Posted: 12 April 2024

Job Details


The purpose of the role is to manage and maintain effective commercial partnerships with Key Wholesaler Groups on behalf of Edward Snell & Co. This includes (but not limited to) effective category and pricing management within the channel in order to achieve regional and national and share targets.



  • Maintain regular contact with key accounts by calling and negotiating prices, promotions and services
  • Manage and achieve quarterly and annual key account targets
  • Achieve regional and national market share targets
  • Identify volume opportunities within allocated key accounts
  • Category management and pricing management as per standards set
  • Management of annual trade agreements and disbursements
  • Strict commercial budget management
  • Setting of price parameters, shelving and display standards and advertising parameters
  • Management of account specific price lists and listing of new products
  • Effective communication of all agreements within the team
  • Manage rebate and cycle deal expense accounts
  • Manage credit terms within company policy
  • Design and implement innovative key account promotions according to brand prioritization
  • Maintain excellent communication links with stakeholders
  • Review and reporting to management as defined



  • Relevant Bachelor’s Degree or equivalent
  • A minimum of 5 years’ experience in a key account management role or similar.
  • A proven, successful track record in key account management and a solid network within the FMCG sales environment
  • Key Account Management experience within the liquor trade



  • Ability to create and recognize opportunities
  • Strong selling skills
  • A strong ability to display initiative and to overcome obstacles
  • Innovative thinker and problem solver
  • Strong commercial background
  • Advanced Microsoft Excel Skills
  • The ability to develop and maintain healthy, professional relationships
  • Skilled negotiator and ability to successfully close a sale
  • Excellent attention to detail, planning and accuracy
  • Excellent interpersonal and communication skills. The ability to maintain proactive and positive engagement with the customer.
  • Competent in Microsoft Word and PowerPoint