Senior Brand and Marketing Specialist

Senior Brand and Marketing Specialist

Picture this: diving into the heart of fintech innovation, where you’re crafting campaigns that connect financial services with everyday South Africans – from township traders to urban hustlers. You’ll be the creative force powering product launches in a lean, AI-charged team that’s all about smart growth and real business wins, embedded right in the product action.

• CORE RESPONSIBILITIES
• Lead the charge on brand strategy and positioning tailored to the vibrant South African market, blending cultural insights with cutting-edge AI tools to make every message pop.
• Whip up go-to-market plans that drive user acquisition, activation, and retention – think high-impact launches for credit, lending, and insurance products
• Create killer content across social channels, emails, and digital ads using tools like Claude, Canva AI, Midjourney, and CapCut – no agencies needed for the heavy lifting
• Design eye-catching visuals, short-form videos, and brand assets that tell compelling stories for formal and informal sector customers
• Collaborate closely with product leads to align marketing with commercial goals, ensuring every campaign boosts revenue and client lifetime value
• Handle performance reporting and dashboards with AI-assisted analytics, spotting trends that shape smarter strategies
• Prioritise across the product portfolio, from connectivity services to omnichannel financial solutions, keeping everything agile and efficient

REQUIREMENTS

• Bring your A-game as a senior individual contributor who’s already fluent in AI tools and hungry for fintech impact.
• Proven track record in marketing leadership, ideally in financial services or product-led environments
• Hands-on expertise with AI design and content tools (Canva Pro, Adobe Firefly, CapCut, Mailchimp AI) – show us your portfolio of AI-powered wins
• Sharp commercial mindset: experience tying marketing efforts to business outcomes like acquisition and retention
• Deep understanding of South African market nuances, especially serving informal traders and diverse customer segments
• Strong skills in copywriting, digital design, and strategy – comfortable owning the full content engine solo or with a small team
• Ability to thrive in a fast-paced, embedded structure reporting to product leadership, with a focus on lean efficiency

PERKS OF THE RIDE

Work with a powerhouse tool stack that supercharges your output, plus project-based agency support for big-ticket items like broadcast. Ready to ignite fintech growth with your creative spark? Let’s make it happen.