Content Marketing Specialist

Content Marketing Specialist

A fast-moving, hands-on content role for someone who knows how to keep channels active, content polished, and brand voice sharp. Based in Cape Town, this position supports a global marketing function with a strong focus on social media, short-form content, email execution, and day-to-day digital presence across the transport technology and intelligent infrastructure space.

CORE RESPONSIBILITIES

• Own daily community management across LinkedIn, with an emphasis on thoughtful engagement, timely responses, and audience growth
• Monitor relevant conversations, industry hashtags, competitor activity, and trending topics to surface useful content ideas
• Help establish and grow a presence on X, supporting channel set-up, posting rhythm, and ongoing maintenance
• Assist with launching and managing a LinkedIn newsletter, including scheduling, coordination, and audience development
• Maintain a consistent posting cadence aligned to the content calendar

CONTENT CREATION

• Create and schedule original short-form content, including copy, graphics, photos, and short videos
• Produce visually engaging assets using Canva, Adobe Suite, or similar tools
• Edit basic video clips with trimming, subtitles, and simple transitions
• Support live event coverage for conferences, webinars, and internal activations
• Keep all content accurate, on-brand, and tailored to professional B2B audiences

EMAIL MARKETING

• Build, maintain, and test email templates in Campaign Monitor or a similar platform
• Execute email campaigns based on supplied copy, wireframes, and strategy
• Check rendering across devices and email clients
• Support list management and basic campaign reporting

CONTENT COORDINATION

• Partner closely with the Marketing & Communications Manager to brainstorm content ideas and refine the editorial plan
• Help maintain a forward-looking calendar covering product updates, customer stories, webinars, events, and industry news
• Translate direction into clean, timely output with a strong eye for detail
• Keep the wider team informed on relevant industry shifts and channel activity

WEB SUPPORT

• Publish and update content in WordPress using Elementor
• Make simple on-page updates and assist with SEO content recommendations
• Ensure published pages and posts are mobile-friendly, consistent, and well presented

REQUIREMENTS

• 2–4 years of experience in social media, digital content, or marketing communications
• Strong English writing, editing, and proofreading skills
• Proven ability to write engaging short-form copy for social channels
• Experience with LinkedIn and content scheduling tools such as Buffer, Later, or native schedulers
• Confident using Canva, Adobe Suite, or similar design tools
• Basic video editing ability
• Experience with email marketing platforms such as Campaign Monitor
• Comfortable with basic WordPress publishing; Elementor experience is a bonus
• Highly organised, proactive, and quality-focused

ADDITIONAL DETAILS

• Cape Town-based, or willing to relocate at own cost
• Full in-office role in Bellville, with reliable transport required
• Able to work adjusted hours to collaborate with U.S.-based teams
• South African passport eligibility required
• Experience in technology, transportation, or infrastructure environments is a strong advantage