Brand & Marketing Designer

ABOUT US:
We are a people-first beauty company on a mission to give everyone a voice through skincare. We create physical, digital, and offline experiences inspired by our community that foster connection, inspire a sense of belonging, and invite people to participate with us.  We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.
We are a high-end skincare and lifestyle brand tha t caters to consumers’ need for non-toxic and luxury-based products. The brand has a loyal customer base and is planning for rapid global expansion over the next three to five years, through a robust omnichannel go-to-market strategy, both locally & abroad.
As the Brand & Marketing Designer, you will be the creative engine behind our visual storytelling across digital, print, packaging, and product experience. You’ll lead the design strategy and execution that elevates our e-commerce presence, reinforces brand consistency, and enhances customer engagement across all touchpoints. This is a pivotal role where design meets strategy, and creativity drives commercial performance.

ROLES AND RESPONSIBILITIES:
1. Brand Creative Leadership & Visual Identity
• Own and continuously evolve our visual identity across all digital, physical, and retail touchpoints.
• Maintain and update our brand guidelines to ensure consistent and premium brand expression across consumer and trade-facing materials.
• Translate our brand positioning, product storytelling, and skin science into compelling visual narratives.
• Regularly evolve the brand’s creative toolkit, introducing new layout systems, visual treatments, and content frameworks to keep the brand culturally relevant and distinctive.
• Guide junior designers and freelancers, providing creative direction, feedback, and quality control.

2. Campaign Concept Development & Art Direction
• Conceptualise and lead creative campaigns supporting product launches, seasonal moments, brand partnerships, and marketing activations.
• Develop mood boards, creative concepts, visual references, and campaign treatments that align with brand strategy and product priorities.
• Lead art direction across all visual brand output, including still photography, video, motion, and social content.

Collaborate with photographers, videographers, stylists, HMU artists, and creative partners to bring concepts to life.
• Direct and oversee photoshoots (studio and on-location), including composition, product styling, model direction, lighting, and post-production.

3. E-Commerce & Conversion-Focused Design
• Design intuitive, high-converting UX/UI assets for our website and mobile experience.
• Create product pages, landing pages, promotional banners, and digital merchandising assets aligned with e-commerce best practices.
• Design with a conversion-first mindset, ensuring visual storytelling supports measurable commercial outcomes.
• Collaborate with digital and performance marketing teams to optimise creative through A/B testing, heatmaps, and customer behaviour insights.
• Continuously refine layouts, visual hierarchy, and messaging to improve engagement, add-to-cart, and purchase conversion.

4. Marketing, Email & Content Design
• Develop campaign identities, social media templates, emailers, and digital content assets that drive engagement while maintaining brand consistency.
• Design and build high-performing email campaigns and automated lifecycle flows in Klaviyo, including welcome, abandoned cart, post-purchase, replenishment, and promotional campaigns.
• Ensure responsive design across desktop and mobile environments.
• Align visual storytelling across email, website, paid media, and social channels to create a seamless omnichannel brand experience.
• Support influencer campaigns, retail marketing initiatives, and brand activations with creative assets.

5. Packaging & Product Design
• Lead the design and ongoing evolution of SKOON. packaging, from concept through final artwork and production.
• Collaborate with suppliers and print partners to ensure high production standards and consistency across batches and regions.
• Ensure packaging design reinforces SKOON.’s premium positioning and brand storytelling.
6. Retail & Trade Creative
• Support the Junior Trade Designer in developing impactful in-store creative, retail displays, merchandising materials, and promotional assets.
• Ensure consistent brand presentation across retail partners and trade marketing initiatives.
• Collaborate with the commercial team to create sell-in presentations, retailer marketing assets, and trade toolkits.

7. Creative Production & Workflow Management
• Lead pre-production processes including creative decks, shot lists, casting, location scouting, and shoot logistics.
• Manage creative calendars and ensure projects are delivered on time while maintaining high creative standards.
• Maintain a structured digital asset library and implement efficient creative workflows.
• Ensure quality control and version consistency across all brand deliverables, including digital, retail, and international markets.

ESSENTIAL REQUIREMENTS:
Degree or diploma in Graphic Design, Visual Communication, or a related creative field.
• 3–5+ years of experience in brand, digital, and campaign design, ideally within beauty, wellness, lifestyle, or premium consumer brands.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with working knowledge of Figma or similar UX/UI tools. Experience in After Effects or motion design is advantageous.
• Strong portfolio demonstrating brand identity, campaign design, e-commerce creative, and digital storytelling, including high-impact product pages and marketing campaigns.
• Proven ability to translate brand strategy and product storytelling into compelling visual narratives that resonate with premium audiences.
• Strong understanding of digital-first design principles, including mobile-first layouts, UX/UI best practices, and conversion-focused design for e-commerce environments.
• Experience developing and executing integrated brand campaigns across multiple touchpoints, including digital, social, retail, and packaging.
• Solid knowledge of creative production processes, including photography, art direction, lighting, retouching, and content creation workflows.
• Experience leading or directing photoshoots and creative productions, from concept development and briefing through to final delivery.
• Strong understanding of consumer behaviour, visual storytelling, and content strategies for digital marketing and social platforms.

CORE COMPETENCIES

Exceptional brand design and visual storytelling skills.
• Strong understanding of e-commerce design, UX/UI principles, and conversion-driven creative.
• Ability to translate strategic marketing objectives into visually compelling and commercially effective creative.
• Experience directing creative campaigns, photoshoots, and content production.
• Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
• Collaborative mindset with the ability to work cross-functionally across marketing, digital, commercial, and product teams.
• High attention to detail with a commitment to creative excellence and brand consistency.

PERSONAL ATTRIBUTES
• Visionary thinker with a strong awareness of emerging design, beauty, fashion, and cultural trends.
• Brand-first mindset with a passion for aesthetics, storytelling, and premium brand building.
• Confident communicator and collaborator, comfortable guiding junior creatives and working with cross-functional teams.
• Commercially aware with a strong understanding of how design influences engagement, customer experience, and sales performance.
• Highly organised and deadline-driven, capable of balancing strategic thinking with hands-on creative execution.
• Passionate about skincare, wellness, sustainability, and innovative design.

BENEFITS
1. The opportunity to play a key role in the growth and management of one of South Africa’s most exciting small enterprises.
2. Opportunity to grow in Brand & Storytelling and gain cross-functional experience
3. Opportunity to stamp your signature (add value) on the processes and systems put in place
4. Working with a small SME that allows for creative thinking and innovative leadership
5. Remote/flexible, at your discretion, subject to acceptable work performance