Digital Marketing Manager

What will I be doing?

As a Digital Marketing Manager, you will play a pivotal role in helping to drive the business’s growth by planning, executing, and optimising the digital marketing initiatives under the instruction of the Senior Marketing Manager. This includes being responsible for managing and optimising paid media channels (Google, Microsoft, Meta, and LinkedIn), helping on all aspects of HubSpot marketing automation, and collaborating across teams to enhance the business’s online presence. The main key performance indicator (KPI) of the role is generating qualified leads and accelerating the sales pipeline. This is a hands-on role, requiring strategic thinking, analytical acumen, and a passion for data-driven marketing in a B2B software as a service (SaaS) environment.

Paid Media & Digital Advertising:

• Help to improve and implement the digital marketing strategy, and continuously optimise paid media campaigns across Google, Microsoft, Meta, and LinkedIn to drive brand awareness, lead generation, and pipeline acceleration.
• Analyse and report on paid media performance, providing actionable insights and recommendations for improvement.

Marketing Automation & Email Marketing:

• Management of campaigns in HubSpot in relation to marketing automation, including database maintenance, segmentation, workflow creation, and performance reporting.
• Ensure data integrity and compliance across the HubSpot database for both the marketing and sales teams. 

Content & Social Media Management:

• Assistance in writing industry-relevant blog content, e-guides, email content, and customer case studies.
• Execution of content on Paid Media Channels. 

Collaboration & Brand Management 

• In conjunction with senior marketing management, work closely with other teams such as sales, client management, and external partners, to ensure alignment of marketing initiatives with business goals
• Help maintain and evolve the the business brand toolkit, ensuring consistency across all touchpoints 

Website Management 

• Collaborate with the business’s Senior Marketing team and our external web agencies to optimise set performance, search engine optimisation (SEO), and user experience in line with the business’s overall digital strategy.
• Conduct keyword research and implement SEO strategies to improve organic visibility and lead generation.

Requirements:

• Bachelor’s degree in marketing (or similar)
• Five (5) years’ experience in B2B marketing, with at least 3 years focused on running and optimising all paid media channels.
• Minimum 5 years’ hands-on experience with HubSpot, including advanced segmentation and reporting.
• The candidate’s experience must come from in-house business, and not from a marketing agency.
• Experience in developing, managing, and executing integrated marketing strategies in a B2B environment (SaaS highly beneficial).
• Strong analytical skills with experience in campaign measurement, data analysis, and reporting.
• Proficiency with digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, WordPress, Meta Ads).
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with a collaborative mindset.