Sales Manager

Richfield is seeking a dynamic Sales Manager to lead our B2C sales operations at our Johannesburg campus. This role presents an opportunity to make a meaningful impact on education while driving revenue growth across both contact and distance learning platforms throughout Johannesburg’s key educational catchment areas.

 

Key Responsibilities

Sales Leadership & Management

• Build, lead and manage a motivated sales team including team leaders, schools marketers, and student advisors
• Set clear targets, manage performance, and monitor activities to ensure revenue objectives are consistently met
• Execute effective sales strategies aligned with Richfield’s growth objectives
• Maintain a talent pipeline by collaborating with HR on recruitment and writing vacancy advertisements
• Organize staffing schedules and shift patterns to optimize team coverage and meet customer demand

Performance Management

• Monitor, analyze, and plan improvements to team performance
• Provide coaching, training, and mentorship to sales team members
• Implement both informal and formal performance management processes as required
• Assess team leaders and agent performance against KPIs
• Conduct random monitoring of customer engagements to improve quality and track performance

Sales Operations

• Produce daily reporting dashboards on productivity and sales pipeline
• Forecast and analyze data against budget figures weekly/monthly
• Generate comprehensive reports on sales performance and operational costs
• Ensure inbound leads are actioned within prescribed timelines
• Maintain up-to-date knowledge of industry developments and market trends

Marketing & Outreach

• Collaborate with marketing department to support lead generation campaigns
• Develop and manage direct marketing activities
• Coordinate school outreach initiatives to strengthen Richfield’s presence in education markets

Customer Service Excellence

• Ensure high standards of service delivery to customers
• Handle complex customer complaints effectively and efficiently
• Equip sales team with knowledge and skills to address customer inquiries and escalate issues appropriately

Training & Development

• Oversee onboarding of new agents including product knowledge and systems training
• Develop existing agents and supervisors with clear development plans
• Ensure all team members are fully trained on current promotions and offerings
• Drive continuous improvement and professional development across the team

 

Qualifications & Experience

• Bachelor’s degree preferred
• 2-3 years of B2C sales management experience
• Proven track record of meeting revenue targets and growing sales
• Strong team leadership skills with experience developing and motivating sales staff
• Analytical ability to track performance metrics and implement improvements
• Experience in the education sector is advantageous
• Excellent communication and interpersonal skills