Marketing Assistant

Job Purpose / Mission

An exciting opportunity exists for a creative and innovative Marketing Assistant to join a dynamic retail head office environment. Reporting directly to the Marketing Manager – Retail, the successful candidate will support the execution of marketing initiatives, maintain brand integrity, and drive communication across all retail stores and digital platforms.

Key Responsibilities
Social Media & Digital Marketing

• Execute the social media strategy across all platforms to support sales growth, customer satisfaction, and brand awareness.

• Implement brand communications and media activity across all digital channels.

• Create visually appealing, engaging, and authentic content that aligns with each store’s identity.

• Ensure all content is timely, relevant, and consistent with the brand’s tone of voice.

• Assist with managing social media accounts, including scheduling, engagement monitoring, audience insights, and performance analysis.

• Flag and escalate negative customer comments where necessary.

• Maintain and update all social media platforms regularly.

• Update, maintain, and improve the company website with relevant promotions and content.

Brand & Campaign Management

• Contribute to the development and implementation of brand management and brand awareness initiatives.

• Ensure alignment between digital marketing and traditional marketing activities.

• Assist in managing the creation of in-store marketing displays, digital campaigns, and social media adverts.

• Manage campaign instructions, rollout elements, and ensure accurate implementation.

• Coordinate and manage customer competitions, promotions, and incentive programmes, including communication and follow-through.

• Keep marketing content calendars updated for all stores.

Internal & External Coordination

• Liaise with store managers to collect content, competition details, images, and information needed for campaigns.

• Support store managers with required marketing materials for promotions.

• Follow up with external vendors (e.g., printers, photographers) to ensure timely delivery of marketing assets.

• Manage and maintain customer databases to ensure accuracy and relevance.

• Professionally handle customer queries and complaints in a timeous manner.

• Manage internal and external communication professionally and efficiently.

General Marketing Support

• Understand the company’s products and market trends.

• Assist in project management from concept to completion.

Minimum Requirements
Education & Training

• Matric (Grade 12)

• Marketing Diploma/Degree or currently studying towards a related qualification

Experience

• Proven experience in marketing execution for a company

• Experience in social media management and content creation

Knowledge & Technical Skills

• Proficiency in design software (Canva, Photoshop, Illustrator, or similar)

• Strong understanding of social media platforms

• Proficiency in MS Office

• Excellent typing and computer literacy

• Strong analytical and decision-making abilities

• Excellent communication and interpersonal skills

Skills & Personal Attributes

• Creative and innovative thinker

• Attention to detail and accuracy

• Strong organisational and time-management skills

• Ability to work under pressure in a fast-paced environment

• Results-driven and self-motivated

• Product-minded with strong brand awareness

• Professional, positive, and proactive communication style