Posted: 20 May 2026
Job Details
Role Purpose
Maximise sales to meet monthly sales and development targets within the agreed territory and sector, and build solid customer relationships to ensure retention and sustained account growth.
Organisational Positioning
Key Interfaces: Sales Manager; Repair Centre team; Workshop and Technicians; Hire Desk; Finance and Credit Control; existing and prospective customers; suppliers and OEM partners.
Key Responsibilities
- Maximise sales within the agreed territory and sector to meet monthly and annual targets.
- Develop and grow market share through active customer prospecting, retention, and cross-sell.
- Ensure timely and accurate sales administration and reporting against agreed templates and deadlines.
- Maintain and update the CRM system daily/weekly with customer information and competitor activity.
- Build and maintain strong customer relationships; ensure service quality through aftersales follow-through.
- Uphold professional conduct and compliance: brand representation, safety, legal, and confidentiality obligations.
Functional Competencies
- Sales and negotiation skills.
- Territory and pipeline management.
- Customer service and CRM proficiency.
- Product and industry knowledge (work-at-height machinery and material handling).
- Forecasting and budgeting.
- Communication and presentation.
Technical Skills & Tools
- CRM system proficiency (Microsoft Dynamics 365 or equivalent) [Required]
- Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) [Required]
- Knowledge of MEWP and material handling equipment (scissor lifts, boom lifts, telehandlers, forklifts) [Required]
- Understanding of rental industry commercial models (hire rates, utilisation, transport costing) [Required]
- Valid Code B driver’s licence and own reliable transport [Required]
Key Performance Indicators (KPIs)
- Monthly sales target attainment (%).
- Number of new accounts opened per month.
- Sales pipeline coverage (3x quota benchmark) and conversion rate.
- CRM data completeness and update frequency compliance.
- Customer retention / satisfaction (NPS or survey score).
- Timeliness and accuracy of administrative tasks and reports.
Qualifications & Experience
Education
- Grade 12 / Matric [Required]
- Sales Diploma or equivalent qualification [Preferred]
Experience
- 4 years’ sales experience in a corporate or semi-corporate B2B environment [Required]
- Proven record of increasing revenue and growing market share [Required]
- Mining, construction, or industrial sector exposure [Preferred]
Language Requirements
- English (fluent, verbal and written) [Required]
- Afrikaans (fluent, verbal and written) [Preferred]
Working Conditions
Travel
60–70% of time; regular customer site visits across assigned territory
Physical Demands
Minimal; primarily office and customer-site based
Hours
Standard office hours with occasional after-hours customer engagement
Location Type
Branch office with significant field travel
The role holder may be required to undertake any other lawful and reasonable responsibilities consistent with the seniority and scope of the position, as the business evolves or operational requirements and priorities change.





