Market Analyst

A leading FMCG exporter is currently looking for a highly analytical and detail-oriented Market Analyst to join our team in Seychelles. The Market Analyst will be responsible for collecting, analysing, and interpreting data related to market trends, customer behaviour, competitor activity, and product performance. The ideal candidate will possess strong quantitative skills, a keen eye for detail, and the ability to translate complex data into actionable insights and recommendations. 

DUTIES & RESPONSIBILITIES, NOT LIMITED TO: 

• Market Research: Conduct comprehensive research to identify market trends, customer preferences, and competitive landscapes 
• Data Analysis: Analyse large datasets using statistical techniques and data visualization tools to uncover insights and opportunities 
• Forecasting: Develop accurate sales forecasts and demand projections based on historical data, market trends, and industry analysis 
• Competitor Analysis: Monitor competitor activity, pricing strategies, and product offerings to identify strengths, weaknesses, and opportunities for differentiation 
• Product Performance Evaluation: Evaluate the performance of existing products and make recommendations for product enhancements or discontinuations based on market demand and profitability 
• Customer Insights: Utilize customer feedback, surveys, and market segmentation analysis to identify target customer segments and tailor marketing strategies accordingly 
• Strategic Recommendations: Provide strategic recommendations to senior management based on data-driven insights to support business planning and decision-making 
• Route to market: Be able to manipulate costings for route to market to establish the price point needed for all new products 

REQUIREMENTS 

• B Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, or related field. Master’s degree preferred 
• 2+ years of experience in market analysis, business intelligence, or related field, preferably in the wholesale and distribution industry 
• Proficiency in statistical analysis tools such as Qlik Sense or Power BI 
• Strong analytical and problem-solving skills with the ability to work with large datasets and derive actionable insights 
• Excellent communication skills with the ability to present complex information in a clear and concise manner 
• Proven ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously 
• Strong business acumen and a passion for understanding market dynamics and driving business growth 
• Advanced Excel Skills 

The position will pay a market related salary dependent on experience. The company will also provide a car and a cell phone contract for the incumbent. Accommodation is the responsibility of the incumbent; however, the first month’s rental will be covered by the company.  One annual return airplane ticket to the original country or residence are also included in the package.