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Market Related
Area: South Africa, Western Cape
Sector: Marketing
Posted: 13 June 2024
Job Details
QUALIFICATION & EXPERIENCE
- Marketing Related Degree/Diploma
- Minimum 5 years’ brand related experience within a FMCG/Retail/Liquor environment
SKILLS AND ATTRIBUTES
- Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives
- Strategic, creative, innovative thinker with strong operational capabilities
- Comfortable in negotiating needs of brand relative to those of customers, consumers, media and events partners.
- Excellent organisation and communication skills (written, verbal, presentation)
- Strong analytical capability, attention to detail and numeracy
- Understanding of the retail environment and route to consumer pathways
- Strong commercial acumen
- Good problem solving ability
- Results orientated
- Persuasiveness and tenacity to sell ideas
- Excellent interpersonal skills, assertive and able to use initiative
KEY RESPONSIBILITIES
- Ensures Brand volume and value growth in line with the Portfolio Plan
- Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends
- On time and in full execution of brand activity plans
- Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximizes business growth
- Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
- Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short and long term ambitions
- Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
- Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans
- Management of brand budgets