Brand Manager

South Africa, Western Cape
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Market Related
Area: South Africa, Western Cape
Sector: Marketing
Posted: 13 June 2024

Job Details


  • Marketing Related Degree/Diploma
  • Minimum 5 years’ brand related experience within a FMCG/Retail/Liquor environment 



  • Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives
  • Strategic, creative, innovative thinker with strong operational capabilities
  • Comfortable in negotiating needs of brand relative to those of customers, consumers, media and events partners.
  • Excellent organisation and communication skills (written, verbal, presentation)
  • Strong analytical capability, attention to detail and numeracy
  • Understanding of the retail environment and route to consumer pathways
  • Strong commercial acumen
  • Good problem solving ability
  • Results orientated
  • Persuasiveness and tenacity to sell ideas
  • Excellent interpersonal skills, assertive and able to use initiative



  • Ensures Brand volume and value growth in line with the Portfolio Plan
  • Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends
  • On time and in full execution of brand activity plans
  • Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximizes business growth
  • Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
  • Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short and long term ambitions
  • Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
  • Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans
  • Management of brand budgets