De Arend Sales & Marketing Consultant

About De Arend

De Arend is an exclusive wedding and conference venue situated in the picturesque countryside of Philadelphia. We are passionate about creating exceptional experiences that leave lasting impressions. Whether hosting intimate weddings, corporate conferences or bespoke celebrations, every experience reflects elegance, professionalism and genuine hospitality.

We are looking for an energetic, commercially minded professional who thrives on building relationships, creating opportunities and delivering results. This is a role for someone who enjoys taking ownership, thinking independently and making things happen.

As the Sales & Marketing Consultant, you will become the Brand Ambassador for De Arend, working alongside the De Arend team to increase brand visibility, strengthen industry relationships and generate new business opportunities.

 

Purpose of the role

To grow the De Arend brand by increasing venue bookings, building strategic partnerships, developing innovative marketing initiatives and delivering an exceptional client experience that positions De Arend as one of the Western Cape’s premier wedding and conferencing destinations.

 

Key Responsibilities

Sales & Business Development

• Develop and execute a proactive sales strategy that increases weddings, conferences, corporate events and private functions.
• Generate qualified leads and convert enquiries into confirmed bookings.
• Identify and build relationships with wedding planners, event organisers, corporates, accommodation providers, photographers, florists, and other industry professionals.
• Host venue tours and client consultations.
• Represent De Arend at networking events, exhibitions, business forums and industry showcases.
• Develop referral partnerships that generate sustainable business opportunities.
• Maintain and manage a CRM system that tracks leads, opportunities, follow-ups and conversions.
• Achieve monthly sales and partnership targets.

 

Marketing & Brand Growth

• Develop and implement a marketing plan aligned with De Arend’s growth strategy.
• Build and strengthen the De Arend brand across digital and physical platforms.
• Develop and execute social media campaigns in collaboration with the De Arend team.
• Ensure consistent & timeous content across all online platforms.
• Manage community engagement and online reputation.
• Coordinate paid advertising campaigns and SEO initiatives.
• Monitor campaign performance and recommend improvements using data and analytics.
• Research market trends and identify new opportunities to increase brand visibility.

 

Brand Experience & Events

• Serve as the De Arend Brand Ambassador at every opportunity.
• Represent the De Arend brand professionally during weddings, conferences, exhibitions, and networking events.
• Curate exclusive showcase events that attract potential clients, strategic partners and industry stakeholders.
• Coordinate styled shoots and promotional campaigns that showcase the venue.
• Support the planning and execution of De Arend hosted events that strengthen the brand and generate business opportunities.
• Identify opportunities to continuously elevate the guest experience and overall brand perception.

 

Relationship Management

• Build trusted relationships with clients from first inquiry through to post-event engagement.
• Work closely with the De Arend team to ensure a seamless customer journey.
• Collaborate with photographers, florists, décor specialists, caterers and suppliers to create mutually beneficial partnerships.
• Maintain regular communication with existing clients and referral partners.
• Seek opportunities to create memorable client experiences that encourage repeat business and referrals.

 

Success Measures

• Achieve a minimum of three new confirmed bookings each month.
• Develop a pipeline of qualified sales opportunities.
• Secure at least five new strategic partnerships each month.
• Increase social media engagement and audience growth.
• Improve Google rankings through SEO initiatives.
• Deliver two to three quality social media posts each week.
• Coordinate two styled shoots or promotional campaigns every quarter.
• Successfully host networking or showcase events that generate new business opportunities.
• Maintain an accurate and accessible CRM system.
• Contribute to measurable year-on-year revenue growth.

 

What We’re Looking For

We are looking for someone who is driven by results rather than routine.

The ideal candidate will have:

• Experience in sales, marketing or business development, preferably within hospitality, weddings, conferencing, tourism or luxury brands.
• A proven ability to generate new business and build lasting client relationships.
• Excellent networking and relationship-building skills.
• Experience in digital marketing and social media.
• Strong commercial awareness.
• Excellent verbal and written communication skills.
• Confidence engaging with senior executives, wedding clients and industry professionals.
• Strong organisational and project management skills.
• The ability to work independently while collaborating effectively with a team.
• A proactive mindset with the ability to identify opportunities and act on them.
• A passion for creating memorable customer experiences.

 

Personal Attributes

You are someone who:

• Is highly motivated and self-directed.
• Has a strong sense of urgency and follows through on commitments.
• Takes ownership and accountability for results.
• Enjoys meeting new people and building relationships.
• Thinks creatively while remaining commercially focused.
• Is confident, professional and polished.
• Is adaptable and thrives in a dynamic environment.
• Acts with integrity and represents the De Arend brand with pride.
• Has high standards and pays close attention to detail.
• Is naturally curious and always looking for ways to improve.
• Works collaboratively and contributes positively to the team culture.

 

Essential Requirements

• A relevant qualification in Marketing, Business, Sales, Communications or Hospitality would be advantageous.
• A minimum of three years’ experience in a similar sales, marketing or business development role.
• Experience using CRM systems and digital marketing platforms.
• Experience managing social media platforms.
• Strong Microsoft Office and digital literacy skills.

A valid South African driver’s licence and access to your own reliable vehicle are essential, as the role requires regular client visits, on-site visits, events and networking, business development meetings and attendance at industry events.

Availability to work flexible hours, including evenings and weekends, when required for weddings, conferences and promotional events.