Job Title

E-Commerce Specialist

South Africa, Western Cape
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Market Related
Area: South Africa, Western Cape
Sector: Retail Trade
Posted: 18 April 2024

Job Details

A Footwear Manufacturer is looking for an E-Commerce Specialist to manage the daily operations of the company’s e-commerce sites in South Africa. They will be responsible for developing and executing end-to-end growth strategies for the e-commerce platform, managing product listings, and coordinating order fulfilment and inventory with internal teams. They will also be responsible for managing promotional and creative marketing campaigns to drive sales across all platforms. The ideal candidate should have a passion for e-commerce, strong analytical skills, and experience in managing e-commerce sites in a retail or consumer goods environment. 

 

DUTIES & RESPONSIBILITIES, NOT LIMITED TO: 

Online shop management 

  • Manage the day-to-day operations of the company’s e-commerce sites in South Africa, including product and promotional campaign management, site optimisation, and reporting and analysis. 
  • Develop and execute end-to-end growth strategies for the e-commerce platform, including sales, supply, and merchandising. 
  • Manage product listings, pricing, inventory updates, and enhance product profiles to improve conversion rates. 
  • Coordinate order fulfilment and inventory with internal teams to ensure timely delivery to customers. 
  • Manage promotional and creative marketing campaigns to drive sales cross-category on all platforms. 
  • Collaborate with various teams, including Buying, Logistics, Fulfilment, IT, and Merchandising, to meet Service Level Agreements (SLA) and troubleshoot issues. 
  • Manage external vendors to ensure tasks are completed with exceptional quality. 
  • Provide customer care support to assist with any reported issues. 

Campaign/promotion management  

  • Design and develop graphics for website banners, marketing banners and eDM images. 
  • Co-work with different departments on advertising campaigns graphic requirements. 
  • Coordinate with product samples logistics arrangement.  

KPI’s 

  • Responsible for site metrics including but not limiting to conversion rate, PDP page view, Add to cart rate. 
  • Complete weekly, monthly and promotion forecast and reports in timely manner. 
  • Deliver optimal site experience and campaign execution from global game plan. 
  • Product uploaded and availability. 
  • Categorization and Merchandising product on-site. 
  • Create and maintain promo codes.  
  • Implement SEO data improvements to increase organic performance. 
  • Raise and manage the resolution of bugs and sites issues. 
  • Support Customer Care team on time. 

REQUIREMENTS 

  • Bachelor’s degree in e-commerce, Business Management, Marketing, or related field. 
  • Minimum of 3-5 years of experience in managing e-commerce sites in a retail or consumer goods environment. 
  • Proficiency in using e-commerce platforms such as Demandware/ SFCC/ Magento/ Shopify and CMS systems. 
  • Experience in using digital and analytic tools to access traffic and conversion performance such as Google Analytics or Content Square. 
  • Knowledge in either CRM or BI reporting is preferred such as eMarsys, Sales Force Marketing Cloud or Power BI, Tableau, Google Data studio is preferred. 
  • Strong analytical skills with a commercial drive. 
  • Excellent organizational and project management skills. 
  • Excellent attention to detail. 
  • Team player and willingness to support the wider team. 
  • Good verbal and written skills in English.