Retail Store Assistant Manager – Waterfront

Step into a high-energy retail space at the V&A Waterfront where performance footwear, bold apparel, and standout customer experiences take centre stage. This Assistant Store Manager role blends hands-on sales, leadership, and day-to-day store operations in a busy, premium sports and lifestyle environment.

CORE FOCUS

This role suits someone who owns the sales floor, knows how to turn browsers into loyal fans, and keeps a store running like clockwork. Think fast-paced foot traffic, tech-informed product advice, and a strong focus on hitting and beating sales budgets while maintaining world-class standards.

KEY RESPONSIBILITIES

• Customer Service & Sales
• Acknowledge and engage every customer quickly and confidently
• Follow customer service procedures to deliver consistently excellent in-store experiences
• Use strong product and technical knowledge to identify customer needs and recommend the right footwear, apparel, and accessories
• Close sales effectively and drive add-on sales to lift basket size
• Turn first-time visitors into repeat customers and brand advocates
• Monitor personal and team sales against daily and individual budgets throughout the day
• Support the Store Manager in driving conversion and achieving store targets
• Inventory & Stock Control
• Replenish footwear, apparel, and accessories from the storeroom daily and ensure the floor is fully stocked before close
• Reduce shrinkage through smart zoning, active customer engagement, and correct change room practices
• Ensure accurate stock entries and transactions in the POS system
• Process deliveries: verify quantities, tag, hang, price and capture in the POS
• Support weekly, monthly, and quarterly stock counts
• Assist with processing customer orders efficiently and accurately

DAILY OPERATIONS

• Follow the operational game plan and ensure store standards are consistently met
• Maintain top-notch housekeeping: mirrors, floors, bins, counters, and change rooms always on point
• Assist the Manager with opening and closing procedures
• Assist with daily cash-up, banking, and month-end audits and paperwork

TRAINING & TEAM DEVELOPMENT

• Take ownership of personal training and product knowledge development
• Attend all scheduled training sessions and actively work through learning materials
• Meet regularly with the Store Manager to review progress and growth opportunities
• Support the Manager in developing the team through ongoing product, customer service, sales, and loss prevention training

MERCHANDISING & BRAND STANDARDS

• Maintain stock presentation in line with performance and lifestyle brand standards
• Ensure sizes are replenished and apparel is neatly folded or hung
• Assist with window and mannequin changes every two weeks
• Store and care for POS materials to avoid damage

ADDITIONAL RESPONSIBILITIES WHEN COVERING THE STORE MANAGER

• Run daily team meetings, communicate sales targets, and track performance
• Allocate daily tasks and ensure every team member delivers excellent customer service
• Monitor individual sales versus budget and support team members to improve
• Oversee replenishment, storeroom standards, and stock presentation
• Open and close the store, manage cash drops and banking
• Complete rosters, allocate tasks, coordinate breaks, and handle weekly timesheets where needed
• Analyse daily sales reports and explain key variances

REQUIREMENTS

• Outgoing, self-driven starter with a strong competitive edge
• Proven retail experience in a high-traffic environment
• Demonstrated ability to achieve and exceed sales budgets
• Confident communicator with excellent customer service skills
• Strong attention to detail across stock, cash, and presentation
• Experience driving and developing a sales team on the shop floor