SME Campaign Manager

SME Campaign Manager

This role focuses on building and driving SME marketing campaigns that grow customer acquisition and engagement for a digital-first bank serving small and medium businesses.

ABOUT THE ROLE

The SME Campaign Manager takes ownership of integrated campaigns that speak directly to SME owners and decision-makers, helping them discover and use funding and financial solutions that support their growth. Day to day, you’ll be working closely with sales, product, commercial, and digital teams to plan, launch, and optimise campaigns across multiple channels.

Key areas of focus include

• Develop and run marketing campaigns that drive SME acquisition, engagement, and growth
• Plan integrated campaigns across digital channels, partnerships, content, and events
• Coordinate timelines, budgets, and delivery with internal teams and external agencies
• Make sure all campaigns align with overall brand, commercial goals, and regulatory expectations
• Build a deep understanding of SME financing needs, pain points, and behaviour around accessing capital
• Turn SME insights into clear, relevant campaign messaging and positioning
• Align closely with sales teams so campaigns support pipeline, conversion, and revenue goals
• Track performance against acquisition, engagement, and conversion targets
• Monitor key campaign metrics and optimise based on data, not gut feel
• Work with data specialists to understand ROI and overall campaign effectiveness
• Collaborate with product, commercial, and digital teams to deliver campaign initiatives end to end
• Manage agencies and external partners where needed, keeping delivery on brief and on time
• Ensure consistent SME messaging across all marketing activities and touchpoints
• Build strong knowledge of business funding products and how they compare in the SME lending market
• Communicate clear value propositions around funding access, speed, and terms for SME segments

WHAT YOU’LL NEED

• 4–6 years’ experience managing SME marketing campaigns
• Proven experience running integrated campaigns across multiple channels
• Background working with B2B and/or SME customer segments
• A Marketing Diploma or Degree
• Strong AI and data analytics proficiency – this is essential, not a nice-to-have
• Solid campaign and project management skills, with a track record of execution
• Ability to translate strategy into clear, actionable campaign plans
• Strong understanding of digital marketing channels and how to use them together
• Confident stakeholder management and cross-team collaboration skills
• Strong written and verbal communication skills

NICE TO HAVE

• Experience marketing financial products, lending services, or business funding solutions
• Experience in a banking, fintech, or financial services environment

AI MINDSET AND SKILLS

• AI sits at the heart of how marketing is done here, not on the edges. To be successful in this role, you’ll need:
• High learning agility and genuine curiosity about AI and new technology
• Openness to testing and adopting new AI tools relevant to campaign management
• Ability to spot where AI or automation can make processes smarter and faster
• Confidence using data and analytics tools to support decisions and optimisation

WHY JOIN US

• SME customers are a key strategic focus, not an afterthought
• Data, AI, and experimentation play a central role in marketing decisions
• Cross-functional collaboration with product, sales, and digital is part of everyday work
• If this sounds like the kind of SME campaign ownership and impact you’re after, send through your CV to apply.