Trade Marketing Manager

We are a people-first beauty company on a mission to give everyone a voice through skincare. We create physical, digital, and offline experiences inspired by our community that foster connection, inspire a sense of belonging, and invite people to participate in our brand.  We are inclusive, customer-devoted, curious, courageous, discerning, and result-driven.

We are a high-end skincare and lifestyle brand that caters to consumers’ needs for non-toxic and luxury-based products. The brand has a loyal customer base and is planning for rapid global expansion over the next three to five years, through a robust omnichannel go-to-market strategy, both locally & abroad.

An exciting opportunity exists for a Trade Marketing Manager. This position is responsible for developing and executing strategic marketing plans that align with business objectives while fostering strong collaboration with sales teams, trade partners, and internal stakeholders. 

ROLES AND RESPONSIBILITIES

A.  Trade Marketing

1. Digital Assets

• Manage the distribution of digital assets to retailers and clients.
• Customise images according to client specifications, including barcodes and product names.
• Brief the design team on digital assets such as banners, mailers, and social media posts.
• Collaborate with design and copy teams for asset creation.
• Ensure timely activation of digital content, meeting deadlines and keeping Key Account Managers (KAMs) informed.
• Provide pack shots, lifestyle images, and videos to retailers and clients.
• Coordinate the arrangement of open files for retailers.
• Support queries in a timely manner.
• Brief copy updates and obtain necessary approvals.
• Meet deadlines through the submission of campaign briefs for individual marketing campaigns requested by KAMs.

 

2. Trade Activity

• Plan, execute and ensure all trade activities such as Gift With Purchase (GWP) programs, hampers, and limited edition Value Added Packs (VAPs) are in trade timeously
• Obtain quotes and invoices, and liaise with the Finance team. Ensure timely delivery of trade promotional items to stores and representatives.
• Manage quotes, invoices, and new vendor applications in collaboration with Finance.
• Approve samples and testers from the brand and ensure timely delivery to trade partners.
• Trade and buyer samples to be distributed where possible 8-10 weeks prior to launch
• Provide monthly updates on competitor activities across beauty brands.
• Maintain and update price index sheets monthly.
• Present monthly trade marketing activities at S&OP Meetings

3. Point of Sale (POS) & Signage

• Build relationships with relevant agencies, including WUF, printers, photographers, designers, and suppliers.
• Source and onboard new suppliers, ensuring all necessary documentation is completed
• Develop concepts and design briefs for trade materials.
• Approve samples and testers, ensuring timely delivery.
• Manage quotes and invoices with accounts and suppliers.
• Measure necessary shelf and POS dimensions across stores.
• Brief printing of all POS materials, including flyers and brochures.
• Ensure brand sign-off on all materials.
• Oversee the distribution of POS materials to stores before product launches.
• Communicate standard planograms and shelf designs to relevant departments and agencies
• Ensure all signage reaches stores and representatives before campaign launches.
• Maintain our brand merchandise in an organized and secure manner

4. Representatives & Promoters
   • Organize and pack all the required promotional assets.
   • Oversee the design, production, and distribution of promoter tables/stations.
   • Manage uniforms, onboarding packs, and badges.
   • Provide digital assets to representatives for client sharing.
   • Communicate store layouts and planograms to representatives.
   • Ensure timely printing and distribution of promotional signage such as tent cards and wobblers.

5. In-Store Activations & Events

 

• Develop activation concepts and design briefs, ensuring all deadlines are met.
• Manage full setups for all activations.
• Assist with end-to-end planning of activations, ensuring strong marketing and stakeholder alignment.
• Ensure budget compliance and timely execution.
• Conduct monthly in-store visits to assess brand consistency across malls and retailers.
• Analyze top-performing malls and identify new activation opportunities.

 6. Trade Presenters

 Ensure accurate and complete trade presenter information reaches the design agency.

• Oversee the concept, design, and finalization process in collaboration with relevant departments.
• Provide necessary barcodes, SKUs, and descriptions to the design agency.
• Obtain brand approval and attend stakeholder meetings to gather and disseminate key information.
• Verify pricing accuracy on all trade presenters.
• Submit final trade presenters 8–10 weeks prior to launch for trade sell-in and listing purposes.

 7. Budget Management

 Manage and optimize the allocated trade marketing budget effectively.

 

8. Pricing Management
   • Maintain and update all pricing sheets.
   • Ensure pricing accuracy across all trade collateral and trade presenters.

 

9. Competitor Activity

• Research and feedback on competitor landscape
• Present monthly competitor activities at S&OP Meetings
• Maintain and update price index sheets monthly and present at our monthly S&OP meetings

 

10. Budget Management

• Effectively manage the allocated Trade Marketing budget.

 

 B.  Administration & Reporting

• Support with Ad hoc reporting requests from the National Commercial Manager.
• Share monthly Door Ranking for all trade partners
• Capture and share accurate monthly sell-in and sell-through data for all Trade partners and agencies
• Collate and share monthly sell through data for all Trade partners to be uploaded into the sales target sheet
• Assist with ad hoc target sheets requests as and when required by the National Commercial Manager