Visual and Creative Brand designer

Purpose of the Role

Strengthen the brand identity by creating, executing, and evolving visual design across all brand and customer/member-facing platforms. Deliver high-impact creative assets, ensure consistency, and collaborate with internal teams to support strategic business objectives.

Qualifications & Experience

• Diploma or Degree in Graphic Design, Visual Communication, or related field

• Minimum 5 years’ experience in a graphic design role (creative agency or corporate environment)

• Experience designing for digital marketing, web, and social media

• Knowledge of print production, packaging design, and final artwork processes

• Experience working within structured brand systems and evolving visual identity guidelines

• Bonus Skills: Basic HTML/CSS, familiarity with UI/UX design principles, experience with Figma or Sketch

Key Skills & Knowledge

• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Strong conceptual thinking with the ability to turn ideas into compelling visuals

• Excellent command of layout, typography, colour, and branding principles

• Ability to lead, mentor, and provide creative direction

• Team-oriented with strong communication and leadership skills

• Strong interpersonal skills and confidence in creative discussions

Core Duties & Responsibilities
1. Design & Brand Management

• Conceptualize, design, and execute visual content across print and digital platforms

• Oversee design projects ensuring alignment with brand guidelines

• Provide creative direction and mentorship to junior designers

• Maintain and evolve the brand’s visual identity and style guide

• Stay current with industry trends and emerging techniques

2. Product & Packaging Design

• Design packaging for new product launches and rebrands

• Create mock-ups and concepts during product ideation stages

• Work with photographers or direct shoots to produce high-quality imagery

3. Campaigns & Member Engagement

• Design creative assets for launches, promotions, and themed campaigns

• Collaborate on training decks, guides, infographics, and event materials

• Manage multiple projects, ensuring high quality and meeting deadlines

4. Publications & Content Design

• Design layouts for magazines, catalogues, and other Member-focused publications

• Enhance the visual experience of the Member Portal and other digital platforms

Leadership & Behavioural Skills

• Attention to detail and commitment to quality

• Strong time management and ability to meet deadlines

• Self-starter with resilience and persistence

• Excellent communication and goal-setting ability

• Capable of mentoring and guiding others constructively

Core Competencies

• Essential:

  • Developing expertise and continuously improving

  • Upholding standards and acting with integrity

  • Team working and collaboration

  • Generating creative ideas

  • Managing tasks methodically and meeting timescales

• Important:

  • Exploring possibilities and challenging ideas

  • Inviting feedback and empowering others

  • Understanding people and valuing individuals

  • Producing output efficiently and taking action

Performance Indicators (KPA/KPI)

KPIs will align with:

• Company/Department Strategy

• Behavioural & Performance Expectations

• Continuous Improvement Initiatives